What is SEO and how can you improve it?

by Mar 14, 2021Business Tools

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What is SEO?

SEO is one of the most frequently seen terms on the internet. But what does it stand for? The answer to that question is Search Engine Optimization. SEO is basically the practice of increasing the quality and quantity of traffic to your website by using organic search engine results. Here’s some more information on what SEO is, what are organic results, and the quality and quantity of traffic.

Searching the internet

Organic results

The organic traffic is the opposite of the paid traffic. The term refers to the visitors that land on your website as a result of unpaid search results. In order for you to get organic results, you will require ads that can make a significant portion of SERPs (search engine result pages).

Quality of traffic

The term quality of traffic simply means to attract visitors that are and will be genuinely interested in the products that you have to offer. It is of high importance for the success of a certain website.

Quantity of traffic

Quantity of traffic is just what it sounds like – the number of visitors that have visited your webpage thanks to the aforementioned SERPs.

How does SEO work?

In the past few decades, SEO has become an important part for all internet users, especially the ones that want to gain exposure and skyrocket their brands. But how exactly does it work? Just as the title suggests, the search engines (Google, Yahoo!, Bing, etc.) play an important role. Through them, users are able to find information in just a few seconds. And speaking of finding information, almost everyone that has used a search engine has seen the huge list of results that show up once the search is concluded. These magical lists of links are provided by the search engine itself.

Let’s take Google for example. Google has a crawler that gathers all of the relevant information and sends it in less than two seconds. The list of information builds an index that is then fed through an algorithm, which aims to match all data with the requested term/question. That’s a brief explanation of what the “SE” part of SEO stands for. As for the “O” in SEO, the optimization is about the people that write all the content and post it on their websites. Optimization can take many forms, starting from title tags to internal links and meta descriptions.

There are a lot of specifics about SEO. Here are several checkpoints that need to be completed in order for you to find success with the SEO. Firstly, make sure you build an SEO-friendly site, apply the basics and come up with an SEO-friendly domain name and internal links. After that, perform a keyword research and try adding as much exciting content as possible. If the content is good, it will hook up the readers and easily spark up the interest of the new visitors. All of that might sound complicated, so here are five tips that you can use to improve SEO and how you can take full advantage of it.

Tips on how to improve SEO

search results

1. Publish engaging & relevant content

When it comes to SEO, quality content is the most important thing. It is truly the driver of your search engine rankings and there truly is no substitute for great content. If your page has captivating content that’s not only engaging but also relevant to the visitors, then that will definitely help you increase the site traffic, whilst also improving your site’s relevance and authority. On that note, consider focusing a lot of time on the keywords and keyword phrases. These two simple things can do wonders for your webpage and can help you achieve fantastic search engine rankings.

2. Be present and update regularly

Being consistent in your work with SEO is how you will be able to achieve success. Keep in mind that the content that’s regularly updated is viewed as one of the best indicators of a site’s popularity and relevancy among many other things. For that reason, try to update the content of your page as regularly as you can. Even setting up a schedule (semesterly for example) can be very handy in this case.

3. Metadata

When you start working on the design of your website, each page contains metadata. There are three types of metadata that you can use to your advantage – title, description, and keyword. Title metadata is the most important. It’s mainly responsible for the page titles that are displayed at the top of the browser window. Description metadata is the (textual) description that a browser uses in your web page search return. And the keyword metadata is rarely used. Its main purpose is to tabulate the search engine rankings.

4. Add links

Adding links, especially descriptive links, is going to increase the search engine value to another level. Instead of using words such as “click here”, “follow this link” or “visit this page”, you can simply link your chosen keywords. That way, you will not only add value to your readers but also improve the search engine optimization. It’s worth mentioning that this can also be very helpful for the readers that are using screen readers or have any disabilities.

5. Insert alt tags

Alt tags are also known as alt attributes. The main purpose of these alternative texts is to provide a text alternative for the search engines by linking them to image tags. Describing visual and video media with alt tags or alternative text descriptions will allow the search engines to locate your page a lot easier.

Nowadays, there are many brands and companies that offer a variety of SEO services – HigherVisibility, Distilled, Acronym, and 360i to name a few. One of the newest and highly praised companies that offers SEO services is Sugar Free Designs. What makes Sugar Free Designs stand out from the rest are their highly beneficial products and services, which include keyword optimization, evaluation of the current ratings, and inclusion of useful resources such as “Yelp” and “Google My Business”.

About The Author

Cody Stevens

Cody Stevens

Founder of SugarFree Designs and Lead Designer. Cody has a passion for web design and helping businesses build something that they can be proud of.

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